Southampton, New York

The road to Audacity Avenue

Three locals. One lowercase line. 715 days between the first hoodie and the day you could finally buy one.

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Blank olive sweatshirt sample folded on a worktable

AJ wearing the first i only love you in the hamptons. sweatshirt and cap

First sweatshirt made — September 20, 2024

Days later

We opened Audacity Avenue to the public on August 18, 2026. Everything in between is the part nobody sees.

Green hoodie portrait on the pier at sunset

Friends in hoodies on the Sag Harbor pier

Two friends at golden hour on the East End

Portrait in the wildflowers with green hoodie

Yellow crewneck, hand in hair on the bench

Yellow crewneck passed between two friends in the garden

The red door — steps at the historic house

Three friends laughing on the red-door steps

Green hoodie in the brick-walled side yard

Yellow crewneck detail — sleeve embroidery

Embroidered chest mark on the green hoodie in a hoop

Yellow crewneck, one hand up in the Bronco

Golden hour — Sag Harbor pier

Empty Southampton real estate desk at dusk

Chapter 01

The desk

AJ was a struggling real estate agent, born and raised in Southampton, getting beat out by the top brokers in a cutthroat local market. Patience, relationships, and a tight budget. Months of shadowing producers without getting in the way. Then the mindset flipped: it's now or never — I choose my life, and the path gets decided now.

Quiet Hamptons street seen from an office window

A worn natural canvas cap resting on a wooden desk

Chapter 02

The hat on the desk

Sitting back down after chasing another client, AJ pulled off a sweat-stained hat, dropped it on the desk, and stared at it. Four simple words from a brand that had blown up using that exact layout. Maybe I'm overthinking this. Let's make this simple.

Kitchen table with three coffees and a cap

Chapter 03

The table

Pat said let's talk tomorrow, then showed up with his cousin Natalie. We threw the hat on the table and asked if they recognized the format. They did. Out here, people are obsessed with where you're from — especially the Hamptons. We looked at each other and knew we had something hot.

Southampton village storefronts at golden hour

Macro detail of cream fleece fabric and stitching

Chapter 04

Two days to the line

It took two days to land on the lowercase line: i only love you in... tailored for our first destination drop, the hamptons. Others romanticize it. For us it's all we know — everyone we've ever loved and everything we've ever learned is rooted right here in Southampton.

Empty Hamptons beach and dune fence at sunset

Folded blank prototype sweatshirts on a worktable

Chapter 05

The wear test

Before mass producing anything, we made a few prototypes for ourselves. Clean, minimalist, timeless — lowercase sans-serif, almost like a diary entry. Then we wore them around town. Stopped, complimented, asked where we got them. Multiple times a day, every single time. We knew we had a winner.

Rack of neutral prototype hoodies and tees

The part that took a year

From prototypes to perfection

A room full of samples

We tested clothing from vendor after vendor — enough to fill a room — then narrowed it to a handful worth touching twice.

Fabric, checked four ways

Makeup, softness, breathability, durability. If it didn't feel right on a 40° morning and an 85° afternoon, it was out.

Hot wash, hot dry

Every single test piece went through the washer and dryer on hot to check for shrinkage. Most of them didn't survive it.

Flat, clean embroidery

We tested embellishers until one delivered a finish worth putting a hometown on. Then came hats, the site, the LLC, the legal work.

i only love you inthe hamptons.

Us three

AJ, Patrick and Natalie

Three lifelong locals, born and raised in Southampton. Tap a face.

Four seasons, one hometown

Life out here, year round

Snow falling on a Hamptons ocean beach in winter, hoodie and puffer weather — Winter — snow on the sand, Southampton

Summer tailgate with friends on a Hamptons beach in the back of a pickup truck — Summer — tailgate on the beach

Autumn sunset over the Hamptons bay marsh boardwalk — FALL — BOARDWALK AT SUNSET

Sunset on a Hamptons ocean beach with a glass of rosé on a blanket — Evenings — rosé on the sand

Spring hike over a creek in the Hamptons woods — Spring — creek crossing in the woods

Silhouette in a cap watching sunset on a Hamptons beach — Golden hour — every year, same shoreline

Summer night concert on the beach with friends in the Hamptons — Summer nights — beach show, Southampton

Walking a Hamptons beach at dusk in summer stripes — Dusk — last light on the shoreline

Summer evening on Southampton Village main street with friends — Village nights — Southampton main street

Hamptons rooftop night out with friends in summer — Rooftop — summer nights with the crew

Poolside at a Hamptons gray-shingle house in summer — Poolside — shingle-house summer

Hamptons script trucker hat in white and green with a green tee — Hometown uniform — Hamptons trucker cap

Oceanfront cliff family portrait at a Hamptons summer wedding — Family — oceanfront, out east

Audacity Avenue hoodies on the pier in the Hamptons

Built by locals, for you

Three locals can do something big without overseas shortcuts.

No cheap materials, no flash-in-the-pan project. We read every review, every comment, every message, and we build the next drop around them. We hear you, we see you.

This is us three. This is real. This is Audacity Avenue.

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